In March 2011, Cudi announced that a music video for "Marijuana" will be released in the spring, followed by a music video of "Mr. Rager" in the summer of 2011. Also, the short film for "Maniac" directed by Shia LaBeouf will be released in October 2011.
In April 2011, while performing at New York City’s Roseland Ballroom Kid Cudi announced the new name for his label. The new label, which he will be releasing his third studio album on is called “Wicked Awesome Records”. He also announced the name of his new band, “2 Be Continuum” renaming it from the original Wizard. Kid Cudi explained the reason he changed the name of the band saying, “I needed something more original, something different, but it’s still wizardry at its finest”.